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SEO analysis & technical review

SEO Analysis & Technical Review

Understand why your site is or is not found in search, and get a prioritised list of the technical and content fixes that make the most difference.

Plan an SEO and indexing review

The review looks at your site the way a search engine does: crawling, indexing, structure, speed and markup. It produces a prioritised fix list, not a rankings promise.

What to bring
Bring access to the site, its Search Console and analytics, and a list of the searches you expect to rank for.
What we agree first
A written report with a severity-ranked fix list and a baseline to measure later work against.

Scope, price, responsibilities and acceptance criteria are agreed before work begins. Changes are reviewed before the next phase is approved.

Illustrative example · not client work

How a review is structured

  1. Crawl: check what search engines can reach, index and understand.
  2. Diagnose: separate findings by severity and by development effort.
  3. Prioritise: agree the order of fixes and how each one will be verified.

Where this fits

  • Your site does not appear for searches you would expect to rank for.
  • Traffic from search dropped after a redesign or migration.
  • You are about to change domains, URLs or platform.
  • Pages are missing from Google, or the wrong ones are showing.
  • You want a baseline before investing in content or ads.

Benefits to work towards

We agree how to assess improvement for your system. Results depend on scope, adoption and the tools involved.

  • A clear picture of what search engines see
  • A prioritised, plain-language fix list
  • Fewer indexing and crawl errors
  • A baseline to measure future work against

What the analysis covers

The review looks at your site the way a search engine does: how it is crawled, which pages are indexed, how they are linked together, how quickly they load, and what the markup tells a search engine about them. It also checks that Search Console and analytics are recording the right things, because a review is only as good as the data behind it.

What you receive

A written report that separates problems by severity and by effort, so you can see which fixes are urgent, which are quick, and which need development time. Every item is explained in plain language with the reason it matters.

What it is not

It is not a promise of rankings and not a content-marketing plan. Search position is earned over time through competition and content. This work clears the technical and structural obstacles that stop good pages from performing, and gives you a baseline to measure everything after it against.

Review coverage

Crawl and index

  • Crawl and indexing audit
  • Site-structure and internal-linking review
  • Redirect and canonical review

On-page and speed

  • Page-speed and Core Web Vitals check
  • Metadata, headings and structured-data review

Measurement and plan

  • Google Search Console and analytics setup
  • Keyword and content-gap overview
  • Prioritised remediation plan

Typical use cases

A business relaunched its site and search traffic has not recovered.

A company plans a domain change and wants to avoid losing rankings.

An owner wants an independent check before hiring an SEO agency.

Technical confidence

This is a technical and structural review, not a guarantee of rankings. Search position depends on competition and content over time; what we can do is remove the technical reasons a good page is held back.

See our full technical capabilities →

Questions about this service

Do you guarantee first-page rankings?
No, and anyone who does is guessing. Rankings depend on competition and content that builds over time. The review removes the technical and structural reasons a strong page underperforms, which is the part that can be controlled.
Is this a one-off review or ongoing work?
The analysis is a one-off engagement with a written report. Any fixes that follow can be done by your team, your agency or us, and are quoted separately once the priorities are agreed.

Which searches should your business be found for?